World of Superbowl Commercials

The Conversation

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Julia Ohaver

I don't know about THE best, but I think the beer companies always have the best ones... At least, the ones I usually like the most!

Feb 4, 2010 · Flag

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  Alex Kravets

  what did you think about the beer ones? I didnt like many of them... nothing special... the etrade/intel were my favorite ones this year... overall pretty bad though

  Feb 8, 2010 · Flag
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  Andrew Starr

  overall, doritoz stole the show

  Feb 8, 2010 · Flag
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  Julia Ohaver

  Alex, I agree. This year, I was disappointed with the lack of beer commercials. There was only one Clydesdale ad, and it wasn't their best. The Bud Light house, however, was kind of a dream come true, albeit a bit cold. I still think I like the "Golden Pipes" E*Trade commercial more than the ones with the "Milkaholic" and on the airplane, but the latter was pretty amusing with the other baby calling out "Dad? Dad?" in response to the pilot's voice. But I did love Intel's lunchroom scene with Jeffrey the adorable (and now sad) robot.
  
  Andrew, you summed it up perfectly. With sponsorship of the halftime show, Doritos knew they needed to step up and really kick some butt with their commercials - and in my opinion, they succeeded brilliantly (my favorite was the one with the ninja, those are always a crowd-pleaser).
  
  But even with all the commercials I liked and didn't like, my vote for best/favorite Super Bowl commercial of 2010 goes to...
  
  Google, for their "searchable life" ad involving Paris, France.

  Feb 9, 2010 · Flag
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  Andrew Starr

  Do people actually like those Clydesdale ads? I get the tradition of them, but its getting a little old, no? I mean, really, what the fuck does a bunch of gay horses and a dalmatian have to do with cheap, heavy beer? Am I supposed to feel fancy when I am wearing my boxers and a tee-shirt, microwaving a dinner, watching Judge Joe Brown reruns, and pounding a bud diesel? Ooooh! Horseys like this beer! They are so proud to represent my fucking addiction. They are literally the most useless horses ever. God forbid any of them get hurt at all, because unless they can pull that stupid cart, they serve only one purpose: chop suey. I bet they are pretty delicious too.
  
  And a message to e-trade: enough with these stupid babies. The first ones they ran, like 2 fucking years ago, were funny. Now it is getting very repetitive. Oh! Wow! A baby can use e-trade! It must be so simple!
  
  The little black kid who told his mother's date to keep his hands 1) off his doritoz and 2) off his mother was the best one.

  Feb 9, 2010 · Flag
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  Julia Ohaver

  Wow, ok sorry I didn't realize you felt so strongly about the Clydesdales. I don't think it's about feeling fancy when you drink their beer, it's more about tradition at this point. We've been seeing these ads during the Super Bowl for years now, and some of us look forward to seeing what they come up with each year. They're supposed to be cute and heartwarming and entertaining- a beer commercial where the focus isn't on scantily-clad women or manly objects made of/for beer containers.

  Feb 9, 2010 · Flag
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  Andrew Starr

  ...yeah, but its Budweiser. This isn't some fancy micro-brew or high end beer. It's Bud Diesel. It's cheap. It tastes just as good warm as it does cold. And the people who drink it are mainly scantily-clad women and manly men. Comparable beers are Miller, Coors, Busch, Keystone, and PBR...not Sam Adams, Heineken, or Bass. At the end of the day, if these horses and the commercials are all about tradition, I would prefer if they killed the horses and sold their meat and stopped with the $3 million per 30 seconds* super bowl ads to cut down on cost, so that I could buy this piss beer for $15.99 a 30-pack rather than $22.99.
  
  Also, no need to apologize Julia. I do not feel particularly strongly about this, I am just a passionate person with very little tolerance for stupidity. To me, spending $3 million dollars + the cost of filming + the cost of maintaining those horses is a waste of money and who is going to pay for it??? I am, i.e. the average Budweiser drinker.
  
  Additionally, if you look forward to these commercials, no need to feel offended. I respect your right to enjoy a commercial, even though I think the whole thing is bogus. In fact, it reminds me of the Seinfeld episode where Jerry breaks up with a girl because she likes an ad for Dockers that he cant stand.

  Feb 9, 2010 · Flag
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  Julia Ohaver

  The Clydesdale horse ads, in my opinion, aren't actually even targeting the people who drink Budweiser. I've never had it and don't really intend to ever drink it- I usually stick with Bud Light (which I think is cheaper too). I doubt most guys could care less about the Clydesdales, whereas I think females are the ones who love those commercials. I don't really know who is persuaded to drink Budweiser based on those ads... The people that already drink it won't stop drinking it, and those of us that don't drink it probably won't start lol

  Feb 9, 2010 · Flag
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  Andrew Starr

  I agree, but let's take it a step further. Assuming you are correct (which I believe you are), if the ads don't target the people who do drink Budweiser and they don't convert those who do not drink Budweiser, what are they for? Tradition? If so, I maintain that I would prefer that they cut the shit and drop the price of the beer. Think about it: if they burn $3 million + cost of filming for the purpose of maintaining tradition within commercials, what else do they waste?

  Feb 11, 2010 · Flag
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  Austin McGowan

  I don't drink Bud (Anything) but I don't hate them. If they stopped making funny/good commercials for the superbowl and started pulling that shit that micalobe did i would change me tone and hate them forever.

  Feb 12, 2010 · Flag
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  Julia Ohaver

  Andrew – I really don’t know what the purpose of the Clydesdale ads is, but I like ‘em. I guess maybe at some point they might persuade non-Bud drinkers to try one, but I don’t know about everybody else... I mean, they aren’t exactly "macho" commercials like the Bud Light ads.
  
  Austin – Which Michelob commercials are you referring to? The ones that feature the people running in between work and a party as they “live life to the ultra?” Yeah I think Michelob can stick to that… Although I do like Bud's ads that end with the “it’s what WE do” and then the “we” turns into “Budweiser,” those are usually pretty clever.

  Feb 13, 2010 · Flag
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  Austin McGowan

  Julia, I was referring to a commercial that featured the Michelob bottle with sweat and ice on it and a voice over that said "The lightest beer ever" and that was it. The entire thing was a background and a bottle of beer. Who spends 3Million on a commercial and produces that?

  Feb 13, 2010 · Flag
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  Julia Ohaver

  No idea, I haven't seen it and it sounds terrible lol.... Not a great choice there, Michelob.

  Feb 14, 2010 · Flag
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  Michael Markarian

  So ... for the same company that put this ad out in 2006, I would say it was a little dissapointing. But do not discredit the power of the 'less is more' philosophy! The most memorable ad (according to some survey I read) from last years superbowl was the High Life commercial, which was 1 second long!

  Feb 14, 2010 · Flag
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  Julia Ohaver

  Yeah that's understandable, this is a funny ad - the kind of beer ad I really like. Do you have a link to the one second HIgh LIfe commercial from last year? I don't remember it and now am curious to see it!

  Feb 16, 2010 · Flag
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  Andrew Starr

  That one second high life ad makes me think of the "buy gold" guy who stands on the corner of Wall and Broadway in NY. He wears a full body sign that says "Buy Gold" and as people walk by him he yells "BUY GOLD!" to them. Is this really the best way they came up with to advertise their business? Am I really going to hear some creepy looking hobo yell "BUY GOLD!" and think "damn, I gotta sell my gold for cash!".

  Feb 16, 2010 · Flag
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